You all know visitor counters and probably use them for your shop or venue already. A typical visitor counter gives you the number of avatars over a certain period of time, sometimes a list of names, sometimes even if it was a repeat visitor or a first time visitor. But usually the functionality ends there. While those counts are surely useful to business owners, we wanted something more sophisticated for the Designer  Showcase Network.

The basic principle of DSN is that every subscriber only gets one sample per content creator and channel. In order to guarantee this, a rather large database needs to be maintained with every transaction.  By tapping into this database, the DSN Visitor Counter allows you to measure the effectiveness of the various DSN samples and DSN in general for your shop.

That is right – the Designer Showcase Network is the  only Marketing  and Advertising tool in Second Life that has built in, automatic, self monitoring and success control! No vague promises, no wiggling around effectiveness – hard facts, that you can control anytime.

Let’s take a closer look at the statistics. In the screenshot above you see the web-backend every DSN content creator has access to. This backend shows your data only and is only accessible to you.

In this case, the designers promotional sample has been delivered 5843 times to 4054 avatars. The unmatching numbers explain themselves through the fact that the designer has samples in two channels, and therefore some subscribers have indeed got two deliveries.

The next two lines show the results of the visitor counter since its deployment (in this case 3 days ago). Please note that these are not overall visitors of the shop, but only visitors who have received this designer’s sample before! This means, since the visitor counter was placed in this shop, 32 visitos where to attribute to 22 people who received a sample from this designer before.

It is important to note that only people who have received a sample already get counted. If someone who has not received the sample so far visits this shop, they do not get counted! If they receive the sample tomorrow, and return the day after, they get counted.

You can also use the visitor counter to measure the effectiveness of different samples. The goal is to find a convincing sample, that draws visitors to your shop. In the screenshot above, two samples have been submitted to the network at various points in time. And while the available data is very little (the sensor only got employed a few days ago) you see exatly what sample attracted more visitors to your shop.

The Designer Showcase Network Visitor Counter in a nutshell:

• Addition – not replacement – to current visitor counters
• Only counts visitors who received a sample from you in the past
• Gives you exact, hard numbers how many visitors you got from the DSN
• Gives you exact, hard numbers how effective your DSN samples are
• Allows you to run A-B tests with samples to find the one bringing you the most visitors

The Designer Showcase Network is the only advertising tool in Second Life that gives you instant, direct feedback of how successful it is for you.

Join the DSN today!